Why Businesses Need to Migrate to GA4 This Year What is Google Analytics? In the digital era, keeping a track of the best search engine optimization practices can be a tricky ordeal. Fortunately for businesses, Google Analytics is the perfect tool to keep track of your consumer behaviour and website’s performance. Not only does it […]
What is Performance Marketing in Digital Marketing? Digital marketing is sometimes misconstrued as a homogenous skill. However, that could not be further from the truth. The very skill of advertising digitally is an incredibly nuanced practice, with the decisions and outcomes relying solely on the customers. In other words, there can be just as much […]
How Will Metaverse Impact Digital Marketing? If there is one upcoming digital platform that is guaranteed to make you feel like you are living in the distant future, it is the metaverse. What has been a fictional concept in pop culture for decades is now very real, with Mark Zuckerberg’s creation possibly changing everything that […]